Powered by UpMarket, says Icnea.
Icnea says it combined the technology of its PMS with UpMarket's to create its integrated AI messaging assistant.
The most complete AI platform for Icnea operators
Every Icnea stay, on autopilot.
UpMarket's AI runs messaging, check-in, registration, payments, access and upsells for every Icnea booking, using your Icnea data. Your team only handles the exceptions.
- 91% of guest interactions handled without your team
- Integrated with Icnea since 2024
- 10,000+ properties
Synced with Icnea
Laura MartíGràcia 3-2 · 8–12 May · 2 guests
Booking.com
Hi! We land at 22:30. How do we get in?
21:04
Checked the Icnea booking: check-in complete · deposit paid
Welcome, Laura! Your check-in is complete. The key box is on the left of the entrance, code 4821. Safe travels!
UpMarket AI · 21:04
Sent on Booking.com through Icnea
Check-in completeRegistration sent · deposit paid
The problem
Icnea gets you the booking. Then the guest starts writing.
Airbnb, Booking.com, WhatsApp, a check-in nobody finished and a guest outside the door at 2 a.m. Every 40 units, another salary.
02:14
Saturday · 4 unread
Booking.com · Gràcia 3-2We're outside. How do we get in?now
Airbnb · Born 1BCan we leave our bags before check-in?6 min
WhatsApp · Sitges 4Is there a beach towel in the flat?15 min
Online check-in2 guests haven't completed check-in1 h
The fix
UpMarket puts your Icnea data to work.
It reads every Icnea booking, property and Airbnb or Booking.com conversation, then runs the stay from booking to checkout.
Answers grounded in Icnea
Property details, Wi-Fi, house rules and the booking's channel, in every reply.
Booking contextFrom Icnea
- Channel
- Booking.com · 4021773951
- Stay
- 8–12 May · 2 guests
- Property
- Gràcia 3-2 · 2 bedrooms · 4 beds
- Wi-Fi
- Network and password, from Icnea
- House rules
- Quiet hours after 22:00 · no parties
One conversation, every channel
Airbnb and Booking.com from your Icnea inbox, plus WhatsApp, answered on the guest's own thread and in their language.
Tom BeckerBorn 1B · 14–18 Jun
AirbnbWhatsApp
Can we leave our bags before check-in?
Airbnb · 10:12
Yes: there's a luggage storage point two streets away. I've sent you the address.
Guest moved to WhatsApp
The shower is leaking.
WhatsApp · 19:40
Escalated to your team · Maintenance
Check-in and registration, done
UpMarket's online check-in captures IDs and the signed contract, then sends the registration to the authorities. Prefer Icnea's check-in? UpMarket guides guests through it instead.
Online check-in · Gràcia 3-2UpMarket check-in
- Laura MartíDNI · Spain · born 1991Verified
- Jordi PuigDNI · Spain · born 1989Verified
Mossos d'Esquadra · submittedContract signed
Paid and let in before arrival
Deposits, tourist tax, upsells and door codes, handled automatically. Codes come from Icnea or from your smart locks.
Before arrival · Gràcia 3-2Automatic
- Security depositPre-authorised€300.00
- Tourist taxPaid€44.00
- Key box codeFrom Icnea · sent on Booking.comSent
- Late checkout, 14:00Sold in the chat · paid€25.00
Why UpMarket
Why Icnea operators choose UpMarket over other guest tools.
Autopilot, not copilot.
Many guest tools draft replies for your team to approve. UpMarket resolves 91% of guest interactions on its own and escalates the rest.
Compliance built in.
SES.Hospedajes, Mossos d'Esquadra and SIBA run in the same flow as check-in. Most guest experience apps leave that to another tool.
Best-in-class WhatsApp.
WhatsApp, Airbnb and Booking.com in one conversation per guest, so nothing is missed.
| For Icnea operators | UpMarket | AI messaging tools | Guest experience apps |
|---|---|---|---|
| AI that resolves requests on its own | ✓ | Often drafts only | Varies |
| WhatsApp and OTA messages in one conversation | ✓ | ✓ | Varies |
| Online check-in with ID capture | ✓ | Varies | Varies |
| Registration with SES.Hospedajes, Mossos and SIBA | ✓ | Varies | Rarely |
| Deposits and tourist tax | ✓ | Varies | Varies |
| Door codes from Icnea or your smart locks, sent automatically | ✓ | Varies | Varies |
| Upsells sold and paid in the chat | ✓ | Varies | ✓ |
Also looking at AllYouNeed365? Read our comparison: UpMarket vs AllYouNeed365 →
More comparisons: UpMarket vs Enso Connect · UpMarket vs Chekin
What changes
You handle the exceptions, not every guest.
Peace of mind
91%
of guest interactions handled without your team, around the clock.
Scale without hiring
+40 units
without adding a salary. The AI absorbs the extra guests.
Revenue on autopilot
Upsells
Early check-in and late checkout, offered and paid in the chat.
The integration
How UpMarket and Icnea work together.
A direct connection to Icnea. Icnea stays the source of truth: UpMarket reads from it, and writes back only the messages it sends to guests.
| Data | Direction | What happens |
|---|---|---|
| Properties and listing details | From Icnea | Name, address, Wi-Fi, beds, bathrooms, amenities and house rules build each property's AI knowledge. |
| Reservations | From Icnea | New and changed bookings sync every 20 minutes, with channel and OTA confirmation code. Cancellations arrive instantly. |
| Door and key-box codes | From Icnea | Sent to the guest automatically once check-in is complete. A changed code arrives instantly. |
| Airbnb and Booking.com messages | Two-way | In from your Icnea inbox as Icnea delivers them; replies go back on the guest's thread. |
| Online check-in and police reports | Your choice | Use UpMarket's check-in, which captures IDs, files the police report and collects the deposit. Or keep Icnea's check-in, and UpMarket guides guests through it. |
| Rates, calendar, reservation edits | Stays in Icnea | Never changed by UpMarket. |
How to connect
Live within days, not weeks.
- 1
Switch it on in Icnea
In Icnea's Integrations menu, enable UpMarket and share your properties with it.
- 2
Connect
In UpMarket, choose Icnea and enter your Icnea Owner ID. No API keys to copy.
- 3
Turn on messaging
Switch on Import messages from Icnea, and turn off Icnea's own automated messages so guests don't get both.
- 4
Go live
An onboarding session sets up the AI, check-in, payments and access for your properties.
Tip: share every property that takes Airbnb or Booking.com bookings with UpMarket in Icnea. A property you don't share stays invisible to it.
In Icnea's words
Thanks to this collaboration, we have successfully combined the technology of our PMS with UpMarket's to create our integrated AI messaging assistant…
- of guest interactions handled without your team
- 91%
- connected to Icnea
- Since 2024
Already on Icnea? See UpMarket run your stays.
Tell us about your properties and we'll show you:
- How UpMarket runs Icnea bookings: messaging, check-in, registration, payments, access and upsells
- Exactly what syncs with Icnea, and how setup works
- How to switch it on in Icnea
Icnea and UpMarket, answered.
Everything Icnea operators ask before they switch on UpMarket.
Does UpMarket integrate with Icnea?
Yes. UpMarket connects directly to Icnea and has been integrated with Icnea since 2024. It imports properties, bookings, door codes and Airbnb and Booking.com conversations, then runs the guest operations for every booking: messaging, check-in, registration, payments, access and upsells.
Is UpMarket just a chatbot for Icnea?
No. UpMarket is the AI platform that runs guest operations. Messaging is one part of it: for every Icnea booking it also runs online check-in and police registration, collects deposits and tourist tax, sends door codes and sells upsells.
Is UpMarket behind Icnea's AI messaging assistant?
Yes. In November 2025 Icnea announced it had combined its PMS technology with UpMarket's to create its integrated AI messaging assistant.
Does UpMarket replace Icnea?
No. Icnea stays your PMS and channel manager. Icnea holds the booking; UpMarket is the AI platform that runs guest operations on top of it.
Which channels does UpMarket answer on for Icnea bookings?
Airbnb and Booking.com, on the guest's own thread through your Icnea inbox, and WhatsApp. Booking.com no longer shares guest phone numbers, so answering on the Booking.com thread matters.
What data syncs between Icnea and UpMarket?
From Icnea: properties with Wi-Fi, amenities and house rules, bookings every 20 minutes with instant cancellations, door and key-box codes, and Airbnb and Booking.com messages. Back to Icnea: the messages it sends on the guest's thread. Nothing else is written to Icnea.
Do I use UpMarket's check-in or Icnea's?
Either. UpMarket's online check-in captures IDs and the signed contract, files the police report and collects the deposit. If you'd rather keep Icnea's check-in, UpMarket reminds guests and guides them through it, and Icnea keeps filing the report. More on online check-in for vacation rentals.
Can UpMarket collect deposits and tourist tax on Icnea bookings?
Yes. UpMarket collects deposits and tourist tax by card during its online check-in, and you choose which channels they apply to. Upsells such as early check-in and late checkout are paid in the chat.
Does UpMarket send the door codes from Icnea?
Yes. Door and key-box codes come from Icnea and go to the guest automatically once check-in is complete. If a code changes in Icnea, the new one arrives instantly. You can also connect smart locks to UpMarket directly.
Should I turn off Icnea's automated messages?
Yes, for the messages UpMarket sends, so guests don't get both.
What happens when the AI can't answer?
It escalates the conversation to your team, with the context, and never replies over a message your team has already answered.
Does UpMarket change rates, availability or reservations in Icnea?
No. Rates, calendar and reservations stay in Icnea. UpMarket only sends guest messages to Icnea.
How do I connect Icnea to UpMarket?
Enable UpMarket in Icnea's Integrations menu and share your properties, then enter your Icnea Owner ID in UpMarket. There are no API keys to copy, and most operators are live within days.
I use several Icnea accounts. Does UpMarket work with them?
Yes, on request. Contact us and our team will set up the connection for your accounts.
Still have questions?
Contact usPut every Icnea stay on autopilot.
Book a demo and see how UpMarket runs on Icnea.