Redefining Hospitality, One Guest Interaction at a Time.
We’re on a mission to empower hospitality businesses of all sizes to deliver unforgettable guest experiences and simplify operations through innovative, smart, tailored solutions.
3,000,000+
Guest interactions per year
5,000+
Properties Powered by UpMarket
200,000+
Check-Ins Completed
Our Journey
UpMarket started with a question: "How can we make things better?" As an Airbnb superhost and frequent traveler, Shani saw firsthand the gap between guests’ expectations and the operational burden faced by hosts. Inspired by this challenge, he joined the Antler startup residency and teamed up with Antonino to redefine hospitality operations.
From day one, it’s been about listening. We heard from property managers drowning in repetitive tasks, small businesses struggling to compete with hotel giants, and guests craving effortless, memorable stays. These insights shaped our vision: a platform that simplifies operations while empowering businesses to deliver exceptional guest experiences.
Today, UpMarket integrates cutting-edge AI and tailored automation to help hospitality businesses thrive. Our story is one of continuous evolution—driven by real feedback, innovation, and a commitment to transforming hospitality, one interaction at a time.
Backed by Antler: Fueling Our Growth and Innovation
Why Choose UpMarket?
We revolutionize the guest journey with personalized interactions and services, from pre-booking to post-check-out, elevating their overall experience.
Our platform not only streamlines operations but also actively identifies and capitalizes on upselling opportunities, boosting revenue for property managers.
Leveraging cutting-edge AI, UpMarket offers a unique blend of efficiency and personalization, setting new standards in guest service and operational management.
Loved by customers across the hospitality industry
See what our customers say about us
4 star resort, Canary Islands
"UpMarket has been a game-changer. Their virtual concierge boosted our guest satisfaction by 20% and increased spa bookings. It's like adding a new layer of service without the overhead."
Sarah W.
General Manager
Vacation rentals management company, Lisbon
"SEFScan has made communication to SEF a breeze. Gone are the hours spent filling in forms and requesting details from my guests. Now, I can focus on what really matters for my business"
João B.
Owner
Vacation rental management company, Faro
"I tried SEFScan for boletim de alojamento, but the guest hub and virtual concierge won me over. Fewer questions from guests with 24/7 availability and all questions addressed!"
Maria A.
Owner
4 star resort, Canary Islands
"UpMarket has been a game-changer. Their virtual concierge boosted our guest satisfaction by 20% and increased spa bookings. It's like adding a new layer of service without the overhead."
Sarah W.
General Manager
Vacation rentals management company, Lisbon
"SEFScan has made communication to SEF a breeze. Gone are the hours spent filling in forms and requesting details from my guests. Now, I can focus on what really matters for my business"
João B.
Owner
Vacation rental management company, Faro
"I tried SEFScan for boletim de alojamento, but the guest hub and virtual concierge won me over. Fewer questions from guests with 24/7 availability and all questions addressed!"
Maria A.
Owner
Boutique Hotel, Amsterdam
"UpMarket's AI-driven service has streamlined our check-in process and elevated our guest experience. We've seen a 15% uptick in restaurant reservations alone."
Mark T.
Operations Manager
