Redefining Hospitality, One Guest Interaction at a Time.

UpMarket started with a question: "How can we make things better?" As an Airbnb superhost and frequent traveler, Shani saw firsthand the gap between guests’ expectations and the operational burden faced by hosts. Inspired by this challenge, he joined the Antler startup residency and teamed up with Antonino to redefine hospitality operations.

From day one, it’s been about listening. We heard from property managers drowning in repetitive tasks, small businesses struggling to compete with hotel giants, and guests craving effortless, memorable stays. These insights shaped our vision: a platform that simplifies operations while empowering businesses to deliver exceptional guest experiences.

Today, UpMarket integrates cutting-edge AI and tailored automation to help hospitality businesses thrive. Our story is one of continuous evolution, driven by real feedback, innovation, and a commitment to transforming hospitality, one interaction at a time.