Redefining Hospitality, One Guest Interaction at a Time.
We’re on a mission to empower hospitality businesses of all sizes to deliver unforgettable guest experiences and simplify operations through innovative, smart, tailored solutions.
Our Journey
UpMarket started with a question: "How can we make things better?" As an Airbnb superhost and frequent traveler, Shani saw firsthand the gap between guests’ expectations and the operational burden faced by hosts. Inspired by this challenge, he joined the Antler startup residency and teamed up with Antonino to redefine hospitality operations.
From day one, it’s been about listening. We heard from property managers drowning in repetitive tasks, small businesses struggling to compete with hotel giants, and guests craving effortless, memorable stays. These insights shaped our vision: a platform that simplifies operations while empowering businesses to deliver exceptional guest experiences.
Today, UpMarket integrates cutting-edge AI and tailored automation to help hospitality businesses thrive. Our story is one of continuous evolution—driven by real feedback, innovation, and a commitment to transforming hospitality, one interaction at a time.
Shani Cohen
CEO and Co-Founder
Shani is a visionary entrepreneur with a knack for blending technology with genuine human experiences. As an experienced Airbnb superhost and keen traveler, he knows the ins and outs of hospitality firsthand. This intimate knowledge, combined with his dynamic leadership roles at global giants like Uber and Accenture, sparked the idea for UpMarket. Shani's mission? To simplify operations while elevating every guest's journey, making every stay feel like coming home.
Antonino Bonumore
CTO and Co-Founder
Antonino is a seasoned technology maestro, renowned for crafting innovative digital solutions. With a rich history of spearheading pivotal projects in leading digital agencies and successfully directing his own consultancy firm, his expertise stands unparalleled. At UpMarket, Antonino harnesses his extensive technical acumen to revolutionize hospitality experiences, ensuring that every digital interaction is both unforgettable and efficient.
Backed by Antler: Fueling Our Growth and Innovation
1,000,000+
Guest interactions per year
3,000+
Properties Powered by UpMarket
100,000+
Check-Ins Completed
Why Choose UpMarket?
We revolutionize the guest journey with personalized interactions and services, from pre-booking to post-check-out, elevating their overall experience.
Our platform not only streamlines operations but also actively identifies and capitalizes on upselling opportunities, boosting revenue for property managers.
Leveraging cutting-edge AI, UpMarket offers a unique blend of efficiency and personalization, setting new standards in guest service and operational management.
Loved by customers across the hospitality industry
See what our customers say about us
4 star resort, Canary Islands
"UpMarket has been a game-changer. Their virtual concierge boosted our guest satisfaction by 20% and increased spa bookings. It's like adding a new layer of service without the overhead."
Sarah W.
General Manager
Vacation rentals management company, Lisbon
"SEFScan has made communication to SEF a breeze. Gone are the hours spent filling in forms and requesting details from my guests. Now, I can focus on what really matters for my business"
João B.
Owner
Vacation rental management company, Faro
"I tried SEFScan for boletim de alojamento, but the guest hub and virtual concierge won me over. Fewer questions from guests with 24/7 availability and all questions addressed!"
Maria A.
Owner
4 star resort, Canary Islands
"UpMarket has been a game-changer. Their virtual concierge boosted our guest satisfaction by 20% and increased spa bookings. It's like adding a new layer of service without the overhead."
Sarah W.
General Manager
Vacation rentals management company, Lisbon
"SEFScan has made communication to SEF a breeze. Gone are the hours spent filling in forms and requesting details from my guests. Now, I can focus on what really matters for my business"
João B.
Owner
Vacation rental management company, Faro
"I tried SEFScan for boletim de alojamento, but the guest hub and virtual concierge won me over. Fewer questions from guests with 24/7 availability and all questions addressed!"
Maria A.
Owner
Boutique Hotel, Amsterdam
"UpMarket's AI-driven service has streamlined our check-in process and elevated our guest experience. We've seen a 15% uptick in restaurant reservations alone."
Mark T.
Operations Manager
