Autopilot, not copilot.
Many guest tools draft replies for your team to approve. UpMarket resolves 91% of guest interactions on its own and escalates the rest.
AI guest operations for Hostify operators
Every Hostify stay, on autopilot.
UpMarket's AI answers your Airbnb and Booking.com guests on their Hostify threads and on WhatsApp, runs online check-in and registration, collects deposits and tourist tax, sends door codes and sells upsells. Your team only handles the exceptions.
- 91% of guest interactions handled without your team
- Listed on Hostify's integrations page
- Hostify bookings arrive within seconds
- 10,000+ properties
Synced with Hostify
Ana RibeiroAlfama 2B · 8–12 May · 2 guests
Booking.com
Hi! We land at 22:30. How do we get in?
21:04
Checked the booking: check-in complete · deposit paid
Welcome, Ana! Your check-in is complete. Your door code is 4821 and works from 15:00 on your arrival day. Safe travels!
UpMarket AI · 21:04
Sent on Booking.com through Hostify
Check-in completeIDs verified · deposit paid
The problem
Hostify gets you the booking. Then the guest starts writing.
Airbnb, Booking.com, WhatsApp, a check-in nobody finished and a guest outside the door at 2 a.m. Every 40 units, another salary.
02:14
Saturday · 4 unread
Booking.com · Alfama 2BWe're outside. How do we get in?now
Airbnb · Málaga Centro 3Can we stay one more night?6 min
WhatsApp · Sitges 4Is there parking near the flat?15 min
Online check-in3 guests haven't completed check-in1 h
The fix
UpMarket puts your Hostify data to work.
It reads every Hostify listing, booking and Airbnb or Booking.com thread, then runs the stay from booking to checkout.
Answers from your Hostify listings and calendar
Wi-Fi, house rules, check-in instructions and the house manual come from each Hostify listing. Asked for an extra night, the AI checks Hostify's calendar before it answers, so it doesn't offer a night you've already sold.
Marta VidalSitges 4 · 20–23 Jun
Airbnb
Could we stay until Monday?
Airbnb · 18:05
Checked Hostify's calendar: Sunday 23 June is free
Good news: the apartment is free on Sunday night. I've passed your request to the team, who'll confirm the price shortly.
UpMarket AI · 18:05
Extension request · sent to your team
The first message, before the guest writes
Within minutes of a Booking.com booking reaching Hostify, UpMarket can write on the guest's thread, with the check-in link. When the guest moves to WhatsApp, it stays one conversation.
Tom BeckerMálaga Centro 3 · 14–18 Jun
Booking.comWhatsApp
Hi Tom, thanks for booking Málaga Centro 3! Complete your online check-in here and your door code arrives on the day.
Booking.com · 10:12
Done! Can we leave our bags early?
Booking.com · 10:31
Guest moved to WhatsApp
The shower is leaking.
WhatsApp · 19:40
Escalated to your team · Maintenance
Check-in and registration, your way
UpMarket's online check-in captures IDs and the signed contract and files the registration with SES.Hospedajes, the Mossos d'Esquadra or Portugal's SIBA. Prefer Hostify's check-in form or your MrGG guide? UpMarket sends that link instead and waits for Hostify to confirm before sending the arrival instructions.
Online check-in · Alfama 4AUpMarket check-in
- Laura FischerPassport · Germany · born 1991Verified
- Jonas FischerPassport · Germany · born 1989Verified
SIBA · submittedContract signed
Paid and let in before arrival
Deposits, tourist tax and upsells are collected automatically, and door codes come from the smart locks you connect to UpMarket.
Before arrival · Alfama 2BAutomatic
- Security depositPre-authorised€300.00
- Tourist taxPaid€32.00
- Door codeFrom your smart lock · sent on Booking.comSent
- Late checkout, 14:00Sold in the chat · paid€25.00
Why UpMarket
Why Hostify operators choose UpMarket.
Answers from Hostify, not guesses.
Replies come from your Hostify listings and Hostify's live calendar, so the AI doesn't promise a night you've already sold.
Compliance built in.
SES.Hospedajes, the Mossos d'Esquadra and SIBA run in the same flow as check-in. Most guest experience apps leave that to another tool.
Best-in-class WhatsApp.
WhatsApp, Airbnb and Booking.com in one conversation per guest, so nothing is missed.
| For Hostify operators | UpMarket | AI messaging tools | Guest experience apps |
|---|---|---|---|
| AI that resolves requests on its own | ✓ | Often drafts only | Varies |
| WhatsApp and OTA messages in one conversation | ✓ | ✓ | Varies |
| Answers checked against Hostify's live calendar | ✓ | Varies | Varies |
| Online check-in with ID capture | ✓ | Varies | Varies |
| Registration with SES.Hospedajes, Mossos and SIBA | ✓ | Varies | Rarely |
| Deposits and tourist tax | ✓ | Varies | Varies |
| Door codes from your smart locks, sent automatically | ✓ | Varies | Varies |
| Upsells sold and paid in the chat | ✓ | Varies | ✓ |
Comparing guest tools? See how UpMarket compares: UpMarket vs Chekin
What changes
You handle the exceptions, not every guest.
Peace of mind
91%
of guest interactions handled without your team, around the clock.
Scale without hiring
+40 units
without adding a salary. The AI absorbs the extra guests.
Revenue on autopilot
Upsells
Early check-in and late checkout, offered and paid in the chat.
The integration
How UpMarket and Hostify work together.
UpMarket connects to Hostify through Calry, an integration platform. Hostify stays the source of truth: UpMarket reads from it, and writes back only the messages it sends to guests.
| Data | Direction | What happens |
|---|---|---|
| Properties and listing details | From Hostify | Name, bedrooms, beds, bathrooms, amenities, Wi-Fi, house rules, check-in instructions and house manual build each property's AI knowledge. Properties import within 20 minutes of connecting. |
| Reservations | From Hostify | New bookings, changes and cancellations arrive by webhook, usually within seconds, with guest details, channel and OTA confirmation code. A nightly sync catches anything missed. |
| Airbnb and Booking.com messages | Two-way | In from your Hostify inbox; replies go back on the guest's own thread, including a first message on Booking.com before the guest has written. |
| Availability | Live | Read from Hostify when a guest asks about an extra night or new dates. |
| Online check-in | Your choice | UpMarket's check-in, with ID capture, contract, registration and deposit. Or Hostify's check-in form or MrGG guide: UpMarket sends that link and holds the arrival instructions until Hostify marks check-in complete. |
| Rates, calendar, reservation edits | Stays in Hostify | Never changed by UpMarket. |
How to connect
Live within days, not weeks.
- 1
Copy your Hostify API key
In Hostify, open Settings → API Key and copy the key.
- 2
Connect it in UpMarket
In UpMarket, open “Connect to your PMS”, choose Hostify and paste the key when Calry asks for it. Properties import within 20 minutes.
- 3
Turn on messaging
Switch on “Import conversations”, choose UpMarket's or Hostify's online check-in, and turn off the Hostify automated messages UpMarket now sends.
- 4
Go live
An onboarding session sets up the AI, payments and access for your properties.
Connection steps: the Hostify + UpMarket support guide. Several Hostify accounts? Connect each one; UpMarket keeps them apart.
Customer story
Thanks to UpMarket's Virtual Concierge, we can dedicate more time to the tasks that truly require personal attention. Responses are much faster, and that has had a noticeable impact on guest satisfaction.
On Hostify? See UpMarket run your stays.
Tell us about your properties and we'll show you:
- How UpMarket runs Hostify bookings: messaging, check-in, registration, payments, access and upsells
- Exactly what syncs with Hostify, and how setup works
- Which Hostify automations to keep, and which UpMarket takes over
Hostify and UpMarket, answered.
Everything Hostify operators ask before they switch on UpMarket.
Does UpMarket integrate with Hostify?
Yes. UpMarket connects to Hostify through Calry. It imports your listings, bookings and Airbnb and Booking.com conversations, reads Hostify's calendar live, and runs the guest operations for your bookings: messaging, online check-in, registration, payments, door codes and upsells.
How do I connect Hostify to UpMarket?
Copy your API key from Settings → API Key in Hostify. In UpMarket, open “Connect to your PMS”, choose Hostify and paste the key when Calry asks for it. Properties import within 20 minutes, and most operators are live within days. The Hostify + UpMarket support guide shows each step.
Does UpMarket replace Hostify?
No. Hostify stays your PMS and channel manager. Hostify holds the booking; UpMarket is the AI platform that runs guest operations on top of it.
Can I use UpMarket alongside Hostify's own AI and automations?
Yes. Turn off Hostify's automated replies for the conversations UpMarket handles, so each guest gets one answer, and keep any Hostify automation UpMarket doesn't replace. Beyond messaging, UpMarket runs online check-in with ID capture and guest registration, deposits and tourist tax, door codes, upsells, and WhatsApp in the same conversation as Airbnb and Booking.com.
Can I switch to UpMarket from another guest tool?
Yes. Most operators are live within days, not weeks: UpMarket's team handles the migration, connects Hostify and configures the AI for your properties. Your listings and bookings come from Hostify, so there is little to re-enter.
Is UpMarket just a chatbot for Hostify?
No. UpMarket is the AI platform that runs guest operations. Messaging is one part of it: on Hostify bookings it also runs online check-in and guest registration, collects deposits and tourist tax, sends door codes and sells upsells.
Which channels does UpMarket answer on for Hostify bookings?
Airbnb and Booking.com, on the guest's own thread through your Hostify inbox, plus WhatsApp, email and SMS. Booking.com no longer shares guest phone numbers, so answering on the Booking.com thread matters.
How quickly do Hostify bookings reach UpMarket?
Usually within seconds. New bookings, changes and cancellations arrive by webhook, and a nightly sync catches anything missed.
Can UpMarket message a Booking.com guest who hasn't written yet?
Yes. A confirmed Booking.com booking in Hostify has a message thread from the start, so UpMarket sends the booking confirmation and the check-in link there before the guest writes.
Can the AI check availability in Hostify?
Yes. When a guest asks for an extra night or different dates, UpMarket reads Hostify's calendar live before it answers, and passes the request to your team. It never changes the reservation itself.
Do I use UpMarket's online check-in or Hostify's?
Either. UpMarket's online check-in captures IDs and the signed contract, files the guest registration and collects the deposit. To keep Hostify's check-in form or your MrGG guest guide, switch on “Use Hostify online check-in”: UpMarket sends that link, waits for Hostify to mark the check-in complete before sending the arrival instructions, and emails you on the arrival day if it's still pending. More on online check-in for vacation rentals.
Which guest registrations does UpMarket file?
In Spain, SES.Hospedajes and, in Catalonia, the Mossos d'Esquadra. In Portugal, SIBA. Registration runs in the same flow as UpMarket's online check-in.
Can UpMarket collect deposits and tourist tax on Hostify bookings?
Yes, when guests use UpMarket's online check-in: it collects deposits and tourist tax by card, and you choose which channels they apply to. Upsells such as early check-in and late checkout are paid in the chat.
Does UpMarket send door codes for Hostify bookings?
Yes, from the smart locks you connect to UpMarket. The code goes to the guest automatically when your smart-lock settings say so, for example once check-in is complete.
What happens when the AI can't answer?
It escalates the conversation to your team, with the context, and never replies over a message your team has already answered.
Does UpMarket change rates, availability or reservations in Hostify?
No. Rates, calendar and reservations stay in Hostify, and UpMarket doesn't write guest details or check-in status back to it. It reads availability, and writes back only the messages it sends to guests.
How much does UpMarket cost for Hostify operators?
The same as for everyone: a monthly price per unit, lower per unit as your portfolio grows. See pricing.
I use several Hostify accounts. Does UpMarket work with them?
Yes. Connect each account; UpMarket keeps their properties and bookings apart.
Still have questions?
Contact usPut every Hostify stay on autopilot.
Book a demo and see how UpMarket runs on Hostify.